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ATI Week August 5 - 9th 2009

With the reunion of two major entertainment forces - party organisers Absolute Entertainment and liquor sponsors Appleton Rum - the directors of Appleton Temptation Isle (ATI) are promising one of the best Independence party weekends from August 5-9 in Negril. Key to the success, say the organisers, is the chemistry and vision both entities share. Absolute Entertainment's head honcho Alex Chin revealed to The Sunday Gleaner some of the plans for this year's ATI.

ATI has built a reputation as an impeccable party experience. How will you top what you've done over the last nine years?

The key to the ATI Negril weekend is consistent top-quality entertainment and value for money. Among 11 events this year, featuring eight all-inclusive events and live performances,featuring top local artistes.

Unified parties from Absolute Temptation Isle and Appleton Treasure Isle to give the guests the best of both worlds. So, in addition to your favourite flagship parties, they have added three new established events.

Absolute Entertainment and Appleton Rum, after careful deliberations, have decided to rejoin forces to deliver what most thought would never happen again - the return of the original ATI Weekend, Appleton Temptation Isle.

Appleton Jamaica Rum is the new title sponsor, and as they have both been the dominant forces in Negril for the past three years, a union such as this can only be seen as the Ultimate Negril Weekend.

The signature events include Stages, Wildsides, Pretty in Pink, Joker's Wild Colours, Tempted, Rhythm and Booze and Hip Hop J'Ouvert.

The events commence on Wednesday, August 5, with the ATI Kick-off party and concludes on Sunday, August 9, with Wildsides and Fusion.

They are several ATI lead-up events spread across the months of June and July that we have branded 'Appleton Summer of Rum'. Our events include:

Kingston

Extatic Fridays at Cuddy'z, ATI Quad Wednesdays and Martini Mondays

Ocho Rios

ATI Fridays at Hard Rock

Montego Bay

ATI Pier Pressure at Pier One, Temperature, UTI, Appleton Desire

Mandeville

ATI at Beavers

Negril was made for ATI and ATI was made for Negril. Nothing can compare to 30,000 tanned bodies on seven miles of white-sand beach, partying by day under brilliant Jamaican sunshine, and by night under a clear, starlit sky, at the biggest and best open-air parties Negril has to offer. Case closed.

ATI in Negril during Independence weekend is a living breathing commercial for how to really enjoy life. With the reunion of two major entertainment forces - party organisers Absolute Entertainment and liquor sponsors Appleton Rum - the directors of Appleton Temptation Isle (ATI) are promising one of the best Independence party weekends from August 5-9 in Negril. Key to the success, say the organisers, is the chemistry and vision both entities share. Absolute Entertainment's head honcho Alex Chin revealed to The Sunday Gleaner some of the plans for this year's ATI.

ATI has built a reputation as an impeccable party experience. How will you top what you've done over the last nine years?